How do Goo queue for yours?

Walking to work this morning I saw this interactive ad shell on Tottenham Court road Bus Shelter - with a nice touch screen interactive game for Cadbury Creme Egg. Nice little time killer, and seems to fit with their glass and a half full productions philosophy of spontaneous moments of joy.





Although it cheered me up, it also made me think Advertising for Easter sure starts early these days.

You Tube Interactive Game

I just saw this on Digg - you can play Street Fighter II on You tube with a series of linked video's that respond to interactive buttons in the video.



This is very cool, a bit clunky but once you press the key - it loads up another video (there are 100 videos on the sequence) and it then shows your attack. If you fail to press a button in a certain time then the opponent video plays.

Really nice application of interactive video technology, and lots of hard work - over 500k+ views in less than 4 days tells me its worked.

I know how to fold a T-shirt in less than 2 secs - so how come I never do?

What the hell am I going on about now? Well its probably a bad example but I've been struggling with the question of changing consumer behavior and how mass awareness can and cannot affect it.

I, like about well over 10,000,000+ other people have seen the following video online several times:



There are over a 100 different versions of it and people have made tutorials etc BUT despite its relative success in terms of views NO ONE I KNOW FOLDS THEIR T-SHIRTS THIS WAY? Why not, its more efficient, has a certain fun factor to it and looks pretty cool.

Here is where I struggle with the Awareness:Change of Behavior dynamic. I watched the video and I said that is good, it's a better way of doing it than i already do and despite that I still fold T-shirts badly in a conventional haphazard manner if I bother to fold them at all. So creating awareness is possible but changing an ingrained behavior is so much harder even when its right, or has a benefit to me. Maybe we need to concentrate more in the ultimate benefit and not just on the process to effect change?

Anyway, I'm interested in changing behavior through interaction online. If I work out how to do this more often I think it will be a good thing.

BBC 6 Music Street Art TV Commercial - Strangely Familiar

I have seen this TV ad for BBC 6 music a couple of times now - it is very good and works really well with the soundtrack - RKCR did a nice job on it and I like it.




But it does remind me of a Brazilian Street Art video I saw about 4 months back, who use this time lapse technique and make crazy/cool animated videos all done in a single day. Maybe RKCR used these guys to do the ad - the style is very similar. They are called Blu.


MUTO a wall-painted animation by BLU from blu on Vimeo.

T-Mobile Flash Mob Ad

It seems flash mobbing is back - this time T-Mobile has shot an ad on Liverpool St Station yesterday and it will be online tonight at 9.10 on Channel 4 in the Big Brother show - and it's a recession busting 60 sec extravaganza.



There is also a site counting down to the time the ad will be simultaneously broadcast on TV and on a T Mobile branded You Tube Channel



It looks like the idea is based on 'life is good for sharing', T-Mobile is the conduit to sharing your life with others etc.

There are a number of videos showing the making of and public reactions to the dance - let's see how it goes down.

Whopper Sacrifie - Sacrificed

Sad news that the BK Whopper sacrifice campaign has been pulled - apparently over 300k friends were sacrificed for a Whopper in only a few days. However, Facebook have claimed that the mechanic which emailed sacrificed friends letting them know they had been 'sacrificed' for a Whopper breached privacy laws?



Said Facebook spokesman David Swain: "After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."

And from Burger King's perspective: "Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to 'sacrifice' the application," said company spokeswoman Katie Boylan, surely with a straight face.

It's a shame when legislation that is set to protect us, begins to get in the way of people having a bit of fun - not to mention a great campaign. At least BK kept their sense of humor on this one.

Oh well - it definitely created a lot of buzz

The Complete History of Marketing in 3 mins!

All in a 3 min beautifully executed video - brilliant for pitches


A short history of marketing from Michael Reissinger on Vimeo.

Expect to see this at several conferences this year.