New web cam type application lets you see what you look like in different clothes and post it to your mates for a does my bum look big in this type moment.
Fashionista is a new social shopping tool combining the benefits of the fitting room with the convenience of online shopping and the power of the social web. With Fashionista shoppers virtually model clothing via webcam, instantly switch into recommended pieces and immediately share favorite looks via Facebook. Try Fashionista on for style.
Showing posts with label Face Book. Show all posts
Showing posts with label Face Book. Show all posts
Wednesday, 2 December 2009
Friday, 9 January 2009
BK Whopper Sacrifice
WOW! those guys at Burger King are in the news everyday for cranking out cool digital work at the moment.
In order to get a free Whopper you have to sacrifice (give up) 10 of your so called friends in face book (not much of a dilemma here). Another great example of a brand doing something fun and good for once using social network sites in the right way. There have only been a few - I thought the O2 promotion last year at the dome was brilliant too.
So many people get it wrong but BK have been doing great work for years so its hardly surprising they have nailed this one - the pr opportunity is likely to be massive, and measurable - I can already feel the 'We saw 10,000,000 friends traded for a million burgers that's how much you love the whoppers' ad coming. Apparently there are people forming groups on face book to offer themselves as sacrificial stooges. You know you are on to something when it takes a life of its own.
In order to get a free Whopper you have to sacrifice (give up) 10 of your so called friends in face book (not much of a dilemma here). Another great example of a brand doing something fun and good for once using social network sites in the right way. There have only been a few - I thought the O2 promotion last year at the dome was brilliant too.
So many people get it wrong but BK have been doing great work for years so its hardly surprising they have nailed this one - the pr opportunity is likely to be massive, and measurable - I can already feel the 'We saw 10,000,000 friends traded for a million burgers that's how much you love the whoppers' ad coming. Apparently there are people forming groups on face book to offer themselves as sacrificial stooges. You know you are on to something when it takes a life of its own.
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