The 'Credit Crunch' appears to be having an effect on cross track and outdoor. I've seen the same posters at Warren St Tube station now for almost 6 months - some advertising TV programs that have long since come and gone. Now things seem to have got really bad as for the last 10 days Warren St Tube billboards have looked like this.
I never thought it but I prefer the world with advertising than without it.
In time honored fashion I took a visit to Homebase in the period between Christmas/ NY and the return to work, looking at Kitchen and bathroom suite's. This caught my eye, I thought it was a pretty logical and relatively good way of picking up customers - I presume they may have some sort of rescue package incentive to provide Homebase Kitchen's at a reduced price to the poor buggers who have been left stranded without a Kitchen or Bathroom. Always good to see a retailer thinkinng on their feet.
I'm interested in the power of interaction, digital media and technology. I've been lucky enough to work in the field for the last 12 years at some of London's best interactive agencies. The content here has mainly been gathered from other blogs and is just a convenient place for some of my colleagues to find out about new developments in the field.
I run a new digital agency called Spike www.spikeuk.com