Fantastic and cheeky

VW ambient ads - very nice.

This looks like fun

Taking the functional and making it fun is pretty simple. Really nice ideas here from VW showing how you can change ingrained behavior for the better. Two simple things - getting people to take the stairs rather than the escalator,



and put litter in a bin


and recycle


It is called Fun Theory and is a beautiful little bit of work.

Props to DDB Stockholm