Monday 24 November 2008

All Our Best Work

Nigel at the IPA emailed me to let me know that a project I had been involved with at it's inception (although I never did anything in its development - that credit goes to Marc Guisti at GT, Dare, the guys at LMFM, Kinship, and a host of other agencies on the IPA Digital Committee) has finally gone live and will be launched tomorrow.

It's called All our Best work and was set up by the IPA as complimentary/alternative tool sites like the IAB Showcase. It has been created to allow any agency to showcase any of their work in one place. Rather than just online advertising or just TV ads etc. So that agencies who's work extends above just advertising can show their work, such as: interface design, usability, technology itself etc. alongside more traditional routes including all the usual suspects.



It is one of those problems that despite the great work out there, its often hard to find, and certain sites that do exist only ever show one type of work from Banner Blog to Visit4, but no one seemed to do it all, so the IPA set this up.

The site has some nice touches, in terms of personal credit for the individuals who work on each piece, as well as agency credentials, and has some peer rating features - hopefully it will get used
- it's open to everyone so get uploading your best work, we're uploading all of ours.

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