Customer Research doesn't have to be hard or expensive

Last night Mark L gave a great talk about turning customers in to advocates with some genuinely thought provoking ideas.

I stumbled over this picture on the crackunit blog which I thought was genius. So simple, quick and I guess effective. By using existing infra stucture its also cost effective if not free.

The Card Reader Display just says 'Was our Store Free of Clutter' - Yes/No

Judging by Iain's post, the gesture alone made him feel special and obliged to talk about it - little things all add up. Kudos to the Co-op for thinking of this.