It's Like 24 meets Crash - Volvo Ocean Race Site

Yesterday I met James and Monique from a production house called Annex, and they showed us the promo reel and case study for an interesting site they have produced the content for promoting Volvo's association with the Volvo Ocean Race.



In essence it's an interactive film reminiscent of the adventure books you may be familiar with, if like me you liked Steve Jackson fighting fantasy books when you were 10, but it follows 4 characters in a split screen interactive choice adventure.

Although the concept of an interactive film isn't new the thing that impressed me most was production values, the budget spent (over £600k), the quality of the director, the post production and the way the agencies including Annex, LBi and Euro RSCG 4D had all worked together to create the site and content.

This wasn't the usual script then production of a film and then pass it on to the web company it was all developed in an interactive and collaborative manner - and whilst the concept of 24 meets Crash is a nice idea the overall effect and experience is better for the collaboration itself.