Wednesday, 31 December 2008

Burger King - Whopper Virgins



This is pretty funny, the new BK film online Called Whopper Virgins but at the same time pretty awful.
BK scours the world in pursuit of "Whopper Virgins,"

Searching far and wide, villagers from Thailand, Romania that have never had a burger, that "don't even HAVE A WORD for 'burger'!" -- will they prefer the Whopper to the Big Mac? The ultimate taste test.



I absolutely loved Whopper Freakout, and BK has consistently been one of the most progressive thinking brands in terms of the use of online, interactive and digital formats, and using content as a currency to create experiences for people.

This however may be a step to far, I guess great work always divides an audience, so make up your own mind - it has a sort of Borat feel to it for me?

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