Ambulance Chasing or Good Business Sense

In time honored fashion I took a visit to Homebase in the period between Christmas/ NY and the return to work, looking at Kitchen and bathroom suite's. This caught my eye, I thought it was a pretty logical and relatively good way of picking up customers - I presume they may have some sort of rescue package incentive to provide Homebase Kitchen's at a reduced price to the poor buggers who have been left stranded without a Kitchen or Bathroom. Always good to see a retailer thinkinng on their feet.