When your browser's, web address bar becomes creative

For years copywriters and earnest clients have spent many a long hour finding an available url that peaks the interest of the client or is relevant to the brand. Well now Sixt the German hire car company have taken browser address bars and urls to a new level of creativity - courtesy of the splendid Adverlab blog.

Here the Sixt guysa have created a new format of advertising on a 3rd party site, that has cars racing across the address bar using ascii characters, then a brand message - clever boys