I listened to the radio a lot over Christmas and on Radio one on Sunday whilst driving in the car they featured this Australian Band demonstrating just how many songs which have been hits have used the same 4 chords.
I guess advertising isn't so different - my friend Aaron Martin at Syzygy reminded me of the fact everyone in advertising knows there are only 7 true ideas anyway:
1 the superlative
2 the comparative
3 celebrity endorsement
4 philosophy, the product story
5 the demonstration
6 the pastiche
7 sponsored gag, art piece
He did a pretty good job of making this point at a debate we were both in last year - here is his winning presentation.
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