This photo is awesome but it made me a little bit sad, they say never meet your hero's, and far to often in life expectations are set far higher than the reality.
New product launches are on my mind today as we have been meeting a potential client about a new product launch. We strongly believe that in this new idea economy its not just what you say online but how your brand behaves that matters and never is this more important than with a new product or service.
Communications have to work hard to cut through but there is a fine line to tread in terms of over promising and under delivering. Consumer expectations are high and they are set in parallel industries and brands from far flung corners of the world. When something is new or never seen before it captures imagination but if you aren't careful you can shoot yourself in the foot.
Anyway enough of that I'm sure this product will be gold, but we just have to be careful if we win it not to over promise to the customer, and the client.
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