That is probably the nicest words to explain not only their latest online acquisition campaign but also the overall Travelzoo house style. So I guess the basic prize draw bribe they are using, to get existing customers to supply two new names in return for entry to a prize draw, is a winner in more ways than one.
It's incredibly simple, fast and efficient. It's no fuss no bother much like the brand, and at least three people have sent it to me today already so its working.
I always struggle sometimes to get over the desire to do something nice but is the guy who creates the shaky you have won a million pounds banner better at DR than me?
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