A fantastic example here from the publisher of revolution magazine of how to use Twitter to good effect and surprise your potential readers.
A day or two ago one of our developers Adam posted a comment on twitter that he had found it hard to find Revolution magazine on the newsstand. Several hours later he got a reply on twitter from the publisher saying they had put a complimentary copy in the post. Sure enough the next day a copy was delivered with a comp slip from the publisher. Good effort Andy from Revolution.
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