Friday 13 November 2009

CoD Modern Warfare II

Pretty much all week the only thing everyone in the office has talked about has been Call of Duty. Not being a massive gamer it's not really something that has bothered me too much.


The graphics look great in the trailer and I'm pretty certain it could entertain me for 6 months - but what has really interested me is the frenzy the release has caused. Some awesome pr activity from midnight queues, people in costumes, to facts and figures that seem to have entered the lexicon.

Anyway the only thing that really counts on something like this is how have they done after all the hype clears - and the answer is unbelievably well - the following is an extract from the WSJ Tech blog

The videogame market has a new high scorer: "Call of Duty: Modern Warfare 2."

Activision Blizzard Inc. said first-day sales of the game, its much-anticipated shoot-'em-up title released Tuesday, hit 4.7 million copies in the first 24 hours in North America and the United Kingdom.

That topped the previous record holder, Take-Two Interactive Software Inc.'s "Grand Theft Auto IV," which reported 3.6 million units world-wide on its first day of sales last year. Activision said first-day sales of its game were $310 million in North America .

4.7 million copies in 24 hrs and $310,000,000 of sales in 24 hrs pretty much says it all - I'm in the wrong industry.

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