There has been a massive amount of noise around 3D in last few months from cinema, TV sets, online environments etc ultimately leading up to James Cameron's Avatar in 3D.
Now O2 have jumped on board and are going to bring 3D rugby to the nation by broadcasting England Rugby matches in cinemas nationwide to O2 customers in 3D - it might be the first live 3D sports sponsorship in cinemas by a mobile phone operator in history ever, ever ;-)
If nothing else its more juice to the highly succesful O2 strategy of marketing to their customers in public and utilising one of their high profile sponsorship properties.
No comments:
Post a Comment