Wise words from a wise man

The Ad Contrarian writes a whole lot of truth when he proclaims these are the 10 commandments for advertising people:

I wonder how many of us can say we honestly do more than 5 of them regularly? You could do a lot worse than try to up your score this year.

1. Tell your clients the truth.


2. Speak in plain English.


3. Put your clients' interests ahead of your own.


4. Be guided by principles, not fads.


5. Be modest in your promises.


6. Make every client meeting as small and short as possible.


7. Never bring up an issue unless you have a recommended solution.


8. Never congratulate yourself or your agency.


9. Be more prepared than your client.


10. Always have a Plan B.