Via addictive blog they say: Outstanding use of mobile to launch the new Golf GTI
AKQA produced a fantastic campaign to launch the new GTI in the US late last year. No TV. No Posters, No press ads. Just an iphone app.
Watch this video for the full story - and remember this next time someone tells you iphones are niche http://www.facebook.com/video/video.php?v=324848336756
AKQA produced a fantastic campaign to launch the new GTI in the US late last year. No TV. No Posters, No press ads. Just an iphone app.
Watch this video for the full story - and remember this next time someone tells you iphones are niche http://www.facebook.com/video/video.php?v=324848336756
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