This looks like fun

Taking the functional and making it fun is pretty simple. Really nice ideas here from VW showing how you can change ingrained behavior for the better. Two simple things - getting people to take the stairs rather than the escalator,



and put litter in a bin


and recycle


It is called Fun Theory and is a beautiful little bit of work.

Props to DDB Stockholm

Honda Plant Bingo

Play plant bingo online. Honda has a webcam
pointing at 24 real plants. Choose five, if they
bloom first, win £5,000 for an eco-friendly
holiday and £5,000 for charity of your choice: