Words of wisdom about the web

Really interesting post frrom Seht Godin about the motto of the web - Notice Me.

I'd go further and say it seems to be the motto and ambition of everyone in the UK under 25 judging by the reality TV shows. But anyway he goes on to say that far more powerful are the following alternatives:

Far better than being noticed:

• Trusted
• Engaged with
• Purchased from
• Discussed
• Echoed
• Teaching us
• Leading

He is good that Seth bloke.

Nice Touch

I was walking past Evans Cycles just on Rathbone St yesterday and I noticed a nice gesture - they had placed a track pump outside the shop chained to the heavy signage so that any passing cyclist in need of a bit of air could stop by and use ther pump. Not only does this probably save the staff in the shop a considerable amounbt of time not being asked for a pump, its a great gesture and you would hope that people will remember it and frequent the shop with their patronage. Anyway, I just liked the thoughtful nature of it and will keep a look out for other similar gestures - I once saw a pub that had a mobile phone charging station complete with about 6 different chargers again it shows a certain affinity with the customers.