Tuesday, 13 January 2009
A Square Meal at Spike
When your browser's, web address bar becomes creative
Here the Sixt guysa have created a new format of advertising on a 3rd party site, that has cars racing across the address bar using ascii characters, then a brand message - clever boys
Friday, 9 January 2009
Top 101 Most Influential people who NEVER lived
Anyway I looked up Big brother (the Orwellian not Endemolian) and followed an intriguing link to something much more fun - this book.

It's just for fun but Big Brother is in there, but its just as much fun to see how many marketing/ product and advertising characters are too.
1. The Marlboro Man
2. Big Brother
3. King Arthur
4. Santa Claus (St. Nick)
5. Hamlet
6. Dr. Frankenstein's Monster
7. Siegfried
8. Sherlock Holmes
9. Romeo and Juliet
10. Dr. Jekyll and Mr. Hyde
11. Uncle Tom
12. Robin Hood
13. Jim Crow
14. Oedipus
15. Lady Chatterly
16. Ebenezer Scrooge
17. Don Quixote
18. Mickey Mouse
19. The American Cowboy
20. Prince Charming
21. Smokey Bear
22. Robinson Crusoe
23. Apollo and Dionysus
24. Odysseus
25. Nora Helmer
26. Cinderella
27. Shylock
28. Rosie the Riveter
29. Midas
30. Hester Prynne
31. The Little Engine That Could
32. Archie Bunker
33. Dracula
34. Alice in Wonderland
35. Citizen Kane
36. Faust
37. Figaro
38. Godzilla
39. Mary Richards
40. Don Juan
41. Bambi
42. William Tell
43. Barbie
44. Buffy the Vampire Slayer
45. Venus and Cupid
46. Prometheus
47. Pandora
48. G. I. Joe
49. Tarzan
50. Captain Kirk and Mr. Spock
51. James Bond
52. Hansel and Gretel
53. Captain Ahab
54. Rick Blaine
55. Ugly Duckling
56. Loch Ness Monster (Nessie)
57. Atticus Finch
58. Valentine (St)
59. Helen (of Troy)
60. Batman
61. Uncle Sam
62. Nancy Drew
63. J. R. Ewing
64. Superman
65. Tom Sawyer and Huckleberry Finn
66. HAL 9000 (2001: A Space Odyssey)
67. Kermit the Frog
68. Sam Spade
69. Pied Piper
70. Peter Pan
71. Hiawatha
72. Othello
73. The Little Tramp
74. King Kong
75. Norman Bates
76. Hercules (Heracles)
77. Dick Tracy
78. Joe Camel
79. Cat in the Hat
80. Icarus
81. Mammy
82. Sindbad
83. Amos 'n' Andy
84. Buck Rogers (incl. Flash Gordon)
85. Luke Skywalker
86. Perry Mason
87. Dr. Strangelove
88. Pygmalion
89. Madame Butterfly
90. Hans Beckert
91. Dorothy Gale (Wizard of Oz)
92. Wandering Jew
93. Jay Gatsby
94. Buck (Jack London - Call of the Wild)
95. Willy Loman
96. Betty Boop
97. Ivanhoe
98. Elmer Gantry
99. Lilith
100. John Doe
101. Paul Bunyan
BK Whopper Sacrifice

In order to get a free Whopper you have to sacrifice (give up) 10 of your so called friends in face book (not much of a dilemma here). Another great example of a brand doing something fun and good for once using social network sites in the right way. There have only been a few - I thought the O2 promotion last year at the dome was brilliant too.
So many people get it wrong but BK have been doing great work for years so its hardly surprising they have nailed this one - the pr opportunity is likely to be massive, and measurable - I can already feel the 'We saw 10,000,000 friends traded for a million burgers that's how much you love the whoppers' ad coming. Apparently there are people forming groups on face book to offer themselves as sacrificial stooges. You know you are on to something when it takes a life of its own.
A Morning 'Cuppa' that really is music to your ears
Perhaps Tetley, PG Tips or the rest of them will bring out a new variant?