Mainly Annoying and pointless words

Just a random one. I was staying at a fabulous country hotel this weekend down in the valley's, and I spotted this entry on their fantastic menu that after 3 glasses of good wine made me chuckle but also made me think why?

'Selection of Mainly Welsh Cheeses'



Why try this hard to be Welsh? either it is Welsh cheese on the menu or it isn't. When your reputation is based on authenticity and trust just live up to it don't dilute it by a halfway house. This is a classic case of marketing wank spoiling the effect. When can an 'absolute' statement be the only thing you want to hear. Pretty safe condoms? Superglue that's kind of strong, Gortex it's waterproof to some extent.... The temptation to try to say something but then cover your back is too great for marketeers, they would get a lot more respect by being honest and acting authentically.

It was a bit like that pizza advert that talks about 'Italian Ristorante' Pizza's and then has the 'Made in Germany' super at the end, here WTF?