'Now' This is a Dashboard

Interesting idea to promote mobile broadband from the phone network Sprint in the US. It is by Goodby Silverstein, and it's great, it really captures the essence of the service and it's benefit. Also hits the spot in our obsession for rolling news and facts, facts, facts - you'll never miss a thing.

Its called the Now Network and it is a good waste of 5 minutes. Nicer than an O2 or T-mobile campaign that is for sure.