Direct response banners can be fun

I thought this was a well targeted and well executed campaign to bring to life Barclays' sponsorship of the Premiership.


Too many clients believe that direct response banners don't need an idea, and that ideas and response are mutually exclusive. I even had a client once say that because we proposed an idea in a banner it was no longer a direct response ad, but instead brand response. Sorry, but if it has your logo in the ad, it is brand response. Their is no such thing as direct response without brand.



Here, Dare have skilfully employed a strong sponsorship property and offer with a clever promotional mechanic and nice bit of technology to boot in order to dynamically generate the code. Best of all its nice and simple.