Bringing the Proposition to life - literally!

I often think in straight lines and find it hard to 'zig' when everyone else 'zags'. So I've had many thoughts on bringing propositions to life in a literal fashion, sometimes they are good ideas sometimes contrived and terrible ideas (mostly the latter). Anyway it was nice to see someone very simply bring to life their brand proposiiton on line.


Kitkat have done a really lovely simple and clever website - the first worldwide site where nothing happens - yes nothing at all, to very nicely bring to life or not the Take a break' brand promise. I like it even more because it gives me a legitimate reason to plug pre-loaders and mention the online archive of preloaders at pretty loaded - well worth a look.

The pre-loader on the 'Kit Kat' site works brilliantly - illustrating the daily grind, and its a definite case of if the preloader wasn't there the site would lack something.