It seems flash mobbing is back - this time T-Mobile has shot an ad on Liverpool St Station yesterday and it will be online tonight at 9.10 on Channel 4 in the Big Brother show - and it's a recession busting 60 sec extravaganza.
There is also a site counting down to the time the ad will be simultaneously broadcast on TV and on a T Mobile branded You Tube Channel
It looks like the idea is based on 'life is good for sharing', T-Mobile is the conduit to sharing your life with others etc.
There are a number of videos showing the making of and public reactions to the dance - let's see how it goes down.
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