Whopper Sacrifie - Sacrificed

Sad news that the BK Whopper sacrifice campaign has been pulled - apparently over 300k friends were sacrificed for a Whopper in only a few days. However, Facebook have claimed that the mechanic which emailed sacrificed friends letting them know they had been 'sacrificed' for a Whopper breached privacy laws?



Said Facebook spokesman David Swain: "After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."

And from Burger King's perspective: "Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to 'sacrifice' the application," said company spokeswoman Katie Boylan, surely with a straight face.

It's a shame when legislation that is set to protect us, begins to get in the way of people having a bit of fun - not to mention a great campaign. At least BK kept their sense of humor on this one.

Oh well - it definitely created a lot of buzz