I met Josh from This is Open recently and he showed us this really innovative and interesting new ad format / concept he had created with his gang at This is Open
The unit essentially allows you to do several cool things.
1. Put almost the content of a microsite in to an ad format
2. Scrape content and bring in xml leads etc
3. Share / Embedd the unit in to your own site
4. Play video and a/v full screen from the ad
4. Data capture etc.
In essence its a really cool widget that can be tailored and served like an add with any content you wish to put it to it.
Here is one they have developed for MyDeco:
And a Vodafone F1 Sponsorship Unit all about McLaren and the F1 season.
Overall really nice and we are thinking of how to use it for clients like Virgin Holidays, Trains and Media even HMRC God forbid your Self assesment could be done in a banner.
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