I read an interesting article on e-consultancy blog about a couple of alternative options for search engines to Google and they highlighted a new type of engine called Hunch that although not strictly a search engine helps you find information about specific products. Calling itself a decision engine / decision tree it helps you narrow your choice.
It is not perfect yet as I'm sure it needs a bit of critical mass like all predictive collective recommendation engines but I like te personality questions it asks you in order to learn as you go through the process. It will be interesting to see if they launch a UK specific version as its a bit like Dubya Bush asking you questions in its folksy questions.
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