A nice idea here from the guys at Dare. Vodafone are sponsoring the McLaren Team and it looks like they have created a game to celebrate the sponsorship.
The video below explains how it works far better than I ever will.
They have also done a promotional video featuring LH and HK the drivers for McLaren - which is quite sweet and has Barry from Eastenders fame in it too - bonus.
Overall very nice although it does have similarities to the seminal work of 'Monopoly Live' that Ben worked on at Tribal DDB and I'm sure the same person at Dare worked on both too ;-)
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