Vodafone Taxi GP

A nice idea here from the guys at Dare. Vodafone are sponsoring the McLaren Team and it looks like they have created a game to celebrate the sponsorship.

The video below explains how it works far better than I ever will.



They have also done a promotional video featuring LH and HK the drivers for McLaren - which is quite sweet and has Barry from Eastenders fame in it too - bonus.



Overall very nice although it does have similarities to the seminal work of 'Monopoly Live' that Ben worked on at Tribal DDB and I'm sure the same person at Dare worked on both too ;-)

Airwaves Luchador Advergame

This is a great advergame for Airwaves with a Nacho Libre character called Chlorophllo - but more than that it is great fun to watch, feels like a Tarantino-esque film in parts. I really like the navigation (using a whole side of the keyboard) nice and easy, and the dubbing just makes me chuckle. Hats off to Tribal DDB Paris - best work I've seen from them.



Only thing that I can't work out is why the subtitles are in English?

Frank Cocaine Basement

An interesting addition to the talk to Frank site - Frank The Cocaine Basement. An interactive experience demonstrating the dangers of Cocaine use. Some interesting use of video, games, experience etc.