I just saw an interesting post on techcrunch blog about the best 35 iPhone apps of the year so far.
I'm not sure if its surprising or not but at first glance there doesn't appear to be any branded apps, no bits of branded utility, no brand names - just useful good bits of generic software. Admittedly its one persons view and it's not to say all of the branded apps so far have been useless. Probably more likely that the operators and bigger software companies who make useful software for other platforms just got their first. For example Kelkoo probably did a price comparison app so if Mastercard want to come up with a natty idea based on the priceless concept there is no point developing a price comparison app as someone else has already got the reputation. So brands are left to do pretty shallow extensions of their marketing communications campaigns.
I saw a fact somewhere else recently that the average branded app gets 1.2 uses and is then deleted from the users phone. So I guess the moral is if you have to so something shallow make it far from average.
Dare have developed this extension of the popular Barclaycard campaign about waterslides and it shows if the app is good enough it can get traction.
The free App for the iPhone has had 3 million downloads in just 13 days to make it the number one free App in over 50 countries. So what do I know.
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