This is great for clients who can't or aren't allowed to measure activity purely in terms of branding. The two examples that I think are very simple are Dell and Jet Blue
1. Dell
Dell outlets has a twitter page and its very simple they publish alerts of new stock items and special offers with unique codes for Twitter so they can track sales back. So far they have over 1million followers and have sold over $3million worth of stock. Brilliantly simple.
2. Jet Blue
Jet Blue the personal jetting site worked out they saw very little sales in August due to the business audience going on holiday so they issued an exclusive twitter offer.
Buy any one flight in the month of Auguest and travel for the rest of the month free. Withing 2 days they sold out their entire August inventory something they have nver done in the prvious few years trading.
It just goes to prove simple easy use of social media tools can work, and it can be tracked back to Sales and ROI pretty easily.
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