We (Elvis) have just launched a new game for Drench bottled water
http://www.staydrenched.co.uk/one-beat-ahead/ It's an online game that uses you guessed it your web-cam.It starts by checking you have a bottle of Drench water by scanning for the "Mr. Memory" goldfish on the label. If you have one of the promotional bottles, the goldfish from the label springs to life and pops into the tank where he instructs and prompts you through the game.
You play the game by using your web-cam and moving your head to pop bubbles in the tank, a few lucky entrants who do well in the game will win a selection of prizes ranging from a laptop computer, a sat nav system, free magazine/film subscriptions and much more. The concept for the online game was to compliment the new "Mr. Memory" TV spot by CHI & Partners which can be seen here:
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