Some nice examples found by the man at Pixelsumo http://www.pixelsumo.com/ See them here
http://www.pixelsumo.com/post/periscopes-telescopes
http://www.pixelsumo.com/post/periscopes-telescopes
Showing posts with label AR. Show all posts
Showing posts with label AR. Show all posts
Tuesday, 18 May 2010
Wednesday, 31 March 2010
Say what you see - but this one's not for Roy Walker or Mr Chips
So obvious you kick yourself for not inventing it.
Say what you see - but this one's not for Roy Walker or Mr Chips
So obvious you kick yourself for not inventing it.
Wednesday, 24 February 2010
One Beat Ahead - Our new web-cam game game for Drench Water
We (Elvis) have just launched a new game for Drench bottled water
http://www.staydrenched.co.uk/one-beat-ahead/ It's an online game that uses you guessed it your web-cam.It starts by checking you have a bottle of Drench water by scanning for the "Mr. Memory" goldfish on the label. If you have one of the promotional bottles, the goldfish from the label springs to life and pops into the tank where he instructs and prompts you through the game.
You play the game by using your web-cam and moving your head to pop bubbles in the tank, a few lucky entrants who do well in the game will win a selection of prizes ranging from a laptop computer, a sat nav system, free magazine/film subscriptions and much more. The concept for the online game was to compliment the new "Mr. Memory" TV spot by CHI & Partners which can be seen here:
Monday, 6 July 2009
Great AR Iphone app - Tube finder
This really doesn't need much introduction or explanation - it is just great.
Monday, 16 March 2009
Holly Mackerel Batman, your faster than a speeding bus!
Just got sent this from James and it made me laugh - sometimes the low tech solution is even better than the hi tech.
Wednesday, 4 March 2009
Projectors, Webcams, Mobile Phones and AR
Richard and I have been getting quite excited recently about how 3 separate technological advancements might allow us to do some really special work with clients and their brands.
1. The improvement of Projectors:
People have been projecting for years but things have moved on since the days of Gail Porter's majestic backside appearing on the HoP or Ministry of Sound projecting on Buckingham Palace.
Take a look at this video showing of some very nice work that has animations and is worked up in a 3d effect taking in the exact proportions of the building and using the features and columns accordingly to simulate depth.
Very Nice.
2. The rise of the web cam and AR:
Our friends at Special Moves did a lot for AR and 3d / paper vision stuff with their fab Christmas Card.
And there have been some fabulous application of the technology such as this use of a product box at a toy fair.
The possibilities seem endless although its easy to get carried away and you have to ask who will do this. I think its right for brands centered on or associated with passion centers, where a fan base has been created or can be created, or something particularly involved or complicated - the lego example is a good one for this.
3. Mobile and GPS:
Lastly, the rise in and increasing sophistication of mobile devices culminating of course with the iPhone (but many others too), and more people using gps location in an interesting way means mobile technology is something to really take in to consideration - see the link to the ING application here which is an excellent use of GPS.
When you combine some of these developments the space gets very very interesting look at some of these
Admittedly they are a bit clunky but if we all start applying them to great content opportunities or passion centers there are some interesting ways in which interaction and engagement can really be brought on leaps and bounds.
However, the game gets really interesting when things like this become common place. This is The Samsung 17410 and it has a built in projector with the phone - imagine the next iPhone with this functionality and we can get really excited.
1. The improvement of Projectors:
People have been projecting for years but things have moved on since the days of Gail Porter's majestic backside appearing on the HoP or Ministry of Sound projecting on Buckingham Palace.
Take a look at this video showing of some very nice work that has animations and is worked up in a 3d effect taking in the exact proportions of the building and using the features and columns accordingly to simulate depth.
Very Nice.
2. The rise of the web cam and AR:
Our friends at Special Moves did a lot for AR and 3d / paper vision stuff with their fab Christmas Card.
And there have been some fabulous application of the technology such as this use of a product box at a toy fair.
The possibilities seem endless although its easy to get carried away and you have to ask who will do this. I think its right for brands centered on or associated with passion centers, where a fan base has been created or can be created, or something particularly involved or complicated - the lego example is a good one for this.
3. Mobile and GPS:
Lastly, the rise in and increasing sophistication of mobile devices culminating of course with the iPhone (but many others too), and more people using gps location in an interesting way means mobile technology is something to really take in to consideration - see the link to the ING application here which is an excellent use of GPS.
When you combine some of these developments the space gets very very interesting look at some of these
Admittedly they are a bit clunky but if we all start applying them to great content opportunities or passion centers there are some interesting ways in which interaction and engagement can really be brought on leaps and bounds.
However, the game gets really interesting when things like this become common place. This is The Samsung 17410 and it has a built in projector with the phone - imagine the next iPhone with this functionality and we can get really excited.
Thursday, 5 February 2009
Augmented reality ATM locator
This brilliant initiative has already been blogged to death but I'm putting it up so I have a record of it to show clients. It is for the Dutch bank ING, and its a brilliant combination of consumer insight and technology.
How many times are you somewhere even in the town you live in and need to find the nearest cash machine or ATM - if you aren't careful you end up in a dodgy newsagent or garage being charged £2 for the pleasure.
Now with extra geek factor points this uses the camera phone and gps and a software compass to direct you in to the nearest ING bank operated ATM
Subscribe to:
Posts (Atom)
