Sky - The Ashes and online coverage

Hat's off to Sky who earlier this year got a few blog comments mentioning they had missed an opportunity to maximise their ashes coverage to the at work audience.

Last night I got this email - that said something like - you do not have to miss the ashes is you are at work tomorrow..


and now today I can watch live at work - very cool

Play Dodgeball Online but in the real world

Following on from the success of campaigns like Foster's Scuba and the 'The Nokia Unloader'



Sky have launched a promotional site for 'Dodgeball live' sponsored by Doritos.



In essence users register and can control one of several high powered Cannon's against real teams.



At the moment its all practice but consumers can register up and hone their skills. also if you are a masochist you can apply to go in front of the cannons.