Infuriating yet insightful

Every so often someone in the office sends something round just for fun, and you open it and wish you hadn't. This site is exactly one of those types of sites. They are infuriating because they are addictive and yet totally pointless.



However, the people that develop sites like this demonstrate that they really understand how interaction works. That users are open to exploring, that intrigue is a powerful tool. That you can trust your users and give them more credit than we tend to. That it is human nature to explore and curiosity is a powerful motivation.

Interaction is the mainstay of the interface and its potential for us to use is limitless. At the end of the day something like this whilst stupid is also very insightful. sometimes the simplest things are - but brasnds have to fight their instincts to over complicate or lead the client too much.

Wordle meet Brandtags

Wordle is a great tool Richard just created a nice one for Elvis



But David recently sent me this variation on a theme called Brandtags


- essentially in their words:

"The basic idea of this site is that a brand exists entirely in people's heads. Therefore, a brand is whatever they say it is.
1.5 million + tags and counting.

So it is essentially crowd sourced Wordle for Brands - the really cool bits are the 'value exchange' you have to submit a word about 3 random brands before you can then see from the list of others.

Also you can play a guess the brand game by only seeing the results then guessing the brand being described.