This banner from Pringles is an interesting experiment in storytelling using the medium of banners - although it is totally pointless and banal, it is also strangely addictive. Once you start you just can't stop - very clever guys.
To be fair although it irritated me - it is a really nice play on human nature and that is basically what we all strive for and then call it 'insight driven'. I just had to know how it ended.
If you can capture your audiences attention in the first place (with a stupid, funny, surreal image) and reward them quickly with some interesting or funny content then contrary to popular belief people will spend time clicking on your banners.
Great idea
