Storytelling in the banner

This banner from Pringles is an interesting experiment in storytelling using the medium of banners - although it is totally pointless and banal, it is also strangely addictive. Once you start you just can't stop - very clever guys.

To be fair although it irritated me - it is a really nice play on human nature and that is basically what we all strive for and then call it 'insight driven'. I just had to know how it ended.

If you can capture your audiences attention in the first place (with a stupid, funny, surreal image) and reward them quickly with some interesting or funny content then contrary to popular belief people will spend time clicking on your banners.



Great idea

Domestic Violence - You can make a difference

I was asked to share this piece of work on domestic violence from one of our sister agencies in Canada - Fjord.

Not only is it a very important cause, but it’s also a great example and use of interactivity. The piece is very powerful, strong and with a simple design at the same time. I really like the physical metaphor, and the way the story unfolds with the users interaction.