This ad intrigued me. Not anything about the creative execution but more the fact that O2 are using online network buys to advertise a specific offer to their existing customers.
Clearly, as I am not an O2 customer I do not remeber ordering any additional O2 PAYG Sim cards!
Ultimately, my first impression was that this must not be the best way to communicate with your existing audience and there will be considerable wastage. My next thought was there can't be any real targetting on IP or behaviour as I've seen it 3 times and I'm not a customer.
So I am left feeling a little bit bemused but intrigued. either there are so many customers of O2 online that they feel the wastage aside its still cost effective to talk exclusively to customers through the medium of display advertising or they are trying an experiment to see what happens as an acquisition tool. Or they bought it all on a CPA deal?
Interested to know but I can only speculate.
Showing posts with label targetting. Show all posts
Showing posts with label targetting. Show all posts
Monday, 20 July 2009
Wednesday, 29 April 2009
CARDIFF AIRPORT PARKING
This just has to be the weirdest email I'm likely to get. Got to admire Dale, he is right reciprocal linking is beneficial to both parties but I'm not sure anyone looking for Airport parking will find a digital agency in London particularly relevant or useful and like wise not sure any of our potential clients, contacts or team members will be looking for Airport parking in Cardiff.
The moral of the story, even if you are offering me something that is free it has to be relevant.
The moral of the story, even if you are offering me something that is free it has to be relevant.
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