Do The Green Thing

I went to a talk last night by Andy Hobsbawm in London to talk about his new venture 'Do The Green Thing' - if you haven't already heard about it you should go and take a look at the site, and the work (which is both thought provoking and charming). It's basically an idea that we can all do a little bit to help stop climate change. the site takes advantage of lots of community features and is all run on a not for profit basis - it reminded me of the same sentiment of the books 'Change the world for a fiver' and 'Change the world from 9 till 5' by the guys at we are what we do.


Meet Green Thing from Green Thing on Vimeo.

This is just awesome:



I also found a talk on ted that looks like an abbreviated version of the same talk you can watch it here:


The talk was fantastic, much kudos to Andy for a really inspiring talk, that hit a nerve. He is one of those rare people who stopped talking about 'doing something' about a cause that he believed in, and got off his backside, and did something.

In a way it kind of makes you feel a bit bad about yourself. Having worked on some offending brands in my time I really empathized with his points about time the advertising industry gave something back.