Star Wars Uncut

You can always rely on Star Wars fans to go to extreme lengths but I really like the idea of this project Star Wars Uncut.



The original film has been cut up in to 15 second clips and fans are attempting to recreate it / film and put it all back together. Each fan chooses a clip, recreates it anyway they wish and then uploads the clip back up. So far their are 18 finished clips, 536 clips claimed, and 386 still available. They range from the sublime to the ridiculous but it is fun.

Terminator Salvation on Twitter

Farai at work just sent round this little beauty from Terminator Salvation who have have done a clever thing using Twitter.




It's called Resistance 2018.



It's works as follows:
1. The Resistance (good guys) are intercepting Skynet (baddies)
communications, but they can only get garbled messages.

2. You join the Resistance (sign up on Blog and follow them on Twitter)

3. They send you a garbled message (Tweet) that they intercepted.

4. You must ungarble the message and reply (Twitter or blog) within 2 hours.
(Success => Points => Higher chances of promotion in the Resistance Army)

5. Repeat and Go to Step 3.


The website for the game could do better to support the game, a blog isn't the right way to go.

Apart from that it shows some good thinking around real world gaming.

Charity 2.0 Innovation

It is always surprising why charities so not do more with interactive media and web 2.0 bandwagon - every day I run the gauntlet on Tottenham Court road of the Charity Muggers so its nice to see an intelligent approach by one charity - Save the Children UK.

They have created an new innovative, interactive web project, where you can explore the community of Kingsville in Liberia.

For the first time, people donating to The Sunday Times Christmas Appeal will be able to interact directly with the community of Kingsville. They’ll see films by television presenter Davina McCall’s, take a tour around the run-down clinic and school, and look inside a family home. There are also slideshows, 360 degree panoramic images, a discussion forum, and profile pages.

The website This is Kingsville will run alongside articles in The Sunday Times magazine from Sunday, 30 November.
Every week until Christmas, new films featuring Davina, photographs, slideshows and stories will be uploaded.

I Feel London

I really like this novel idea of a London destination guide, where you can select activities and locations, destinations etc by the mood you are looking for. I Feel London



The content is consumer generated with lots of other community bits on it but a nice intuitive idea. Have a play.

Do The Green Thing

I went to a talk last night by Andy Hobsbawm in London to talk about his new venture 'Do The Green Thing' - if you haven't already heard about it you should go and take a look at the site, and the work (which is both thought provoking and charming). It's basically an idea that we can all do a little bit to help stop climate change. the site takes advantage of lots of community features and is all run on a not for profit basis - it reminded me of the same sentiment of the books 'Change the world for a fiver' and 'Change the world from 9 till 5' by the guys at we are what we do.


Meet Green Thing from Green Thing on Vimeo.

This is just awesome:



I also found a talk on ted that looks like an abbreviated version of the same talk you can watch it here:


The talk was fantastic, much kudos to Andy for a really inspiring talk, that hit a nerve. He is one of those rare people who stopped talking about 'doing something' about a cause that he believed in, and got off his backside, and did something.

In a way it kind of makes you feel a bit bad about yourself. Having worked on some offending brands in my time I really empathized with his points about time the advertising industry gave something back.