Whopper Sacrifie - Sacrificed

Sad news that the BK Whopper sacrifice campaign has been pulled - apparently over 300k friends were sacrificed for a Whopper in only a few days. However, Facebook have claimed that the mechanic which emailed sacrificed friends letting them know they had been 'sacrificed' for a Whopper breached privacy laws?



Said Facebook spokesman David Swain: "After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."

And from Burger King's perspective: "Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to 'sacrifice' the application," said company spokeswoman Katie Boylan, surely with a straight face.

It's a shame when legislation that is set to protect us, begins to get in the way of people having a bit of fun - not to mention a great campaign. At least BK kept their sense of humor on this one.

Oh well - it definitely created a lot of buzz

BK Whopper Sacrifice

WOW! those guys at Burger King are in the news everyday for cranking out cool digital work at the moment.



In order to get a free Whopper you have to sacrifice (give up) 10 of your so called friends in face book (not much of a dilemma here). Another great example of a brand doing something fun and good for once using social network sites in the right way. There have only been a few - I thought the O2 promotion last year at the dome was brilliant too.

So many people get it wrong but BK have been doing great work for years so its hardly surprising they have nailed this one - the pr opportunity is likely to be massive, and measurable - I can already feel the 'We saw 10,000,000 friends traded for a million burgers that's how much you love the whoppers' ad coming. Apparently there are people forming groups on face book to offer themselves as sacrificial stooges. You know you are on to something when it takes a life of its own.