Thursday 5 February 2009

Augmented reality ATM locator


This brilliant initiative has already been blogged to death but I'm putting it up so I have a record of it to show clients. It is for the Dutch bank ING, and its a brilliant combination of consumer insight and technology.

How many times are you somewhere even in the town you live in and need to find the nearest cash machine or ATM - if you aren't careful you end up in a dodgy newsagent or garage being charged £2 for the pleasure.

Now with extra geek factor points this uses the camera phone and gps and a software compass to direct you in to the nearest ING bank operated ATM

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