Computer Tan

Hats off (but sun tan lotion on) to McCann for this sweet campaign. I saw a digital cross track poster showing the trailer this morning at Oxford Circus tube station and I wrote the url down as it was clearly intriguing and a spoof.



Watch it and go to the site





What a great campaign nicely executed and with a serious message - I didn't know what it was for but it was interesting and I just had to wait to the end to see. Clearly a good cause, and an equally good campaign.

I'm sure there will be an iphone app, and I like the integration of the webcam functionality which more and more people are using in campaigns to capture real consumer reaction, and participation.