There has been a lot of noise recently about Skittles latest online foray. Rather than create a traditional web site, Skittles have turned their web presence in to a virtual site. It is a great idea and although they are'nt the first people to do this they are one of the first big brands to embrace the concept. Their advertising is located on You Tube, their news and pr on twitter, their fans on facebook etc.
Not only is it cheap as the site is just the portable navigation panel on the top left that follows you about the web, its also very of the moment and shows an understanding of the way people are behaving right now. Shame about the heavy handed legal disclaimer on the big box talking about responsibilities for other people's content. Oh well that is the corporate beast Masterfoods at work at least they are doing it.
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