1. The improvement of Projectors:
People have been projecting for years but things have moved on since the days of Gail Porter's majestic backside appearing on the HoP or Ministry of Sound projecting on Buckingham Palace.
Take a look at this video showing of some very nice work that has animations and is worked up in a 3d effect taking in the exact proportions of the building and using the features and columns accordingly to simulate depth.
Very Nice.
2. The rise of the web cam and AR:
Our friends at Special Moves did a lot for AR and 3d / paper vision stuff with their fab Christmas Card.
And there have been some fabulous application of the technology such as this use of a product box at a toy fair.
The possibilities seem endless although its easy to get carried away and you have to ask who will do this. I think its right for brands centered on or associated with passion centers, where a fan base has been created or can be created, or something particularly involved or complicated - the lego example is a good one for this.
3. Mobile and GPS:
Lastly, the rise in and increasing sophistication of mobile devices culminating of course with the iPhone (but many others too), and more people using gps location in an interesting way means mobile technology is something to really take in to consideration - see the link to the ING application here which is an excellent use of GPS.
When you combine some of these developments the space gets very very interesting look at some of these
Admittedly they are a bit clunky but if we all start applying them to great content opportunities or passion centers there are some interesting ways in which interaction and engagement can really be brought on leaps and bounds.
However, the game gets really interesting when things like this become common place. This is The Samsung 17410 and it has a built in projector with the phone - imagine the next iPhone with this functionality and we can get really excited.
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