I don't like twitter that much and have not used it but I did spend a good few minutes looking at this piece of genius someone has made an app - called the twitter fall where you can view live the chatter on any subject or keyword you like.
If you run a brand, work for a particular company or client, its worth putting in your company or clients name in and just watching it for a few minutes - real live reputation stuff - now if you are really confident you publish this on your site letting your visitors see what everyone is talking about real time - good if you are the owner of kindle or the distributor of Watchmen but not so hot if you are RBS or Fred the shred.
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