Ikea wins the award for consistentcy

Lots of brands do brilliant work online these days but I have to take my hat off to Ikea for consistency. It seems someone at Ikea or their agency just 'get it' and encourage great work.


The latest piece of work uses the time lapse camera technique they have been building on for a while and it basically follows two diner parties but the films are played in reverse. Simple yet captivating.

Here is an incomplete list of the great work I have seen, some of it is just an evolution of an idea over time but there are a few things they all have in common:

1. They are simple ideas
2. They are all beautifully executed
3. They all link back directly and seamlessley to the product - but in a very natural way


http://www.ikea.com/ms/en_US/rooms_ideas/tcb/index.html
http://www.designyourownlife.nl/
http://www.ikea.com/ms/sv_SE/rooms_ideas/PS/
http://embracechange09.com/
http://www.ikea.com/ms/sv_SE/kampanj/fy09/julklapp/julklapp.html
http://kominigarderoben.se/
http://www.ikea.com/ms/de_DE/aktivitet/Nils.html
http://www.bebravenotbeige.com/