Amnesty does its own Million Dollar Homepage

This time a really nice variation 1 million clicks against poverty - a million pixels - a million clicks. Each click of your mouse reveals a pixel of a hidden picture.


Great idea, nice and easy and what is very interesting and clever is that after clicking 10 times a message comes up to let you publicize your involvement and invite freinds to help via social networks.


and if you click 100 times then an invitation to use your time to volunteer and get involved in Amnesty ongoing work.



Another great example of a brand responding to user/customer types. Realising that different levels of engagement exist and creating customer journeys for each various type. Not trying to force everyone down the same tunnel.